Elara – Natural & Ethical Skincare Brand

Challenge

Outdated branding and poor recognition in the luxury skincare segment

Solution

Full brand refresh—new logo, visual identity, packaging design, guidelines Results +62% brand recall, +25% site conversions, increase in influencer partnerships Takeaways Consistent design = perceived trust and premium value Short Description Rebrand led to a 62% boost in recall and a major visual upgrade Long Description Elara’s products were premium, but their visuals didn’t show it. We refined their logo, designed elegant packaging, and created scroll-stopping social templates aligned with clean beauty aesthetics. The result? A brand that finally looked like the products it sold